The Gold Price
At Chapman Gold, our prices are not plucked from the air. They track the live gold market, every day. Here is what that means, and why it protects you.
The ounce is the score
Most shops set a price and leave it there for months, adding a fixed markup that has nothing to do with what gold is actually worth on the day. We do the opposite. The value of every solid-gold piece we sell is anchored to the live market price of gold, adjusted for its exact weight and carat. When you buy from us, you are paying a fair, current price for the metal in your hand — never a stale one.
It is the difference between a jeweller and a bullion desk. We aim to be both: the honesty of bullion pricing, with pieces beautiful enough to wear.
How a gold price is worked out
Every piece of solid gold has a metal value you can calculate:
weight in grams × the purity of the carat × today’s gold price per gram
A 9-carat piece is 37.5% pure gold; 14-carat is 58.5%; 18-carat is 75%; 22-carat is 91.6%. Multiply the weight by that purity, then by the current price of gold, and you have the honest floor of what a piece is worth. Everything we sell is priced from that foundation, with a fair margin for the craftsmanship, the condition, and the care with which it reaches you — and never more than the piece deserves.
Why this matters to you
Gold moves. Over the last few years it has moved a great deal, and mostly in one direction. A shop with fixed prices is either overcharging you when gold falls, or — more often — selling yesterday’s gold at yesterday’s lower price without realising the market has moved on. Neither is fair. Pricing to the live market keeps us honest and keeps you protected.
Everything, measured in gold
There is a deeper idea here, and it is the one worth carrying home. We are used to measuring gold in pounds. But you can turn that around and measure pounds — and everything else — in gold. Priced that way, the picture changes. The purchasing power of paper money has drifted downward for decades; measured in ounces of gold, most currencies, and many assets, are worth quietly less than they were.
That is the lens Chapman Gold is built on. Gold is not the thing that goes up. Gold is the ruler against which everything else is measured — and by that ruler, it has held its value for five thousand years.
A live gold-price tracker is coming to this page
We are building a live tool for this page so you can watch the gold price move in real time, and see the world priced in ounces rather than pounds. In the meantime, if you would like today’s honest value on any piece, simply ask — we will work it out with you from the live market.